Celebrate ‘Subaru Share the Love’ Success with Grayson Subaru at Ijams April 16 at 10A

April 13th, 2018

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The public is invited to join Ijams Nature Center and Grayson Subaru to celebrate the success of the 2017 Subaru Share the Love event on Monday, April 16, at 10 a.m. at a check presentation at the Ijams Nature Center Visitor Center, 2915 Island Home Ave. in Knoxville.

Grayson Subaru officials will present Ijams Executive Director Amber Parker with the donation, which is the largest amount to-date presented by Grayson Subaru to a local hometown charity.

“We’d like to thank our loyal Grayson Subaru customers for making this donation possible,” said Randy Carter, Grayson Subaru sales manager. “Together with Subaru of America, we’re making a difference in our community.”

The Subaru Share the Love event ran Nov. 16, 2017, through Jan. 2, 2018. Subaru of America, Inc., donated $250 for each new Subaru purchased or leased to the customer’s choice of several charities. Grayson Subaru customers could choose to designate donations to Ijams or one of the following charities: ASPCA, Make-A-Wish, Meals on Wheels America and National Park Foundation.

Subaru of America, Inc. recently announced its donation of $21.8 million to national and local charities as part of the 2017 Share the Love event. In celebration of the campaign’s 10th anniversary and the automaker’s 50th anniversary in the United States, Subaru did not place a cap on total contributions to its Share the Love charitable partners for the second consecutive year.

This year’s donations, along with a match of more than $2 million from Subaru retailers, including Grayson Subaru, brings the grand total amount donated throughout the life of the program to more than $118 million, exceeding the $115 million total estimate predicted at the launch of the 2017 Subaru Share the Love event.

Ijams plans to use the donation to assist in cleaning up and restoring a 13.46-acre site recently purchased by the nonprofit. After restoration, the site will feature footpaths and natural play elements for children. The site also will be a place for citizen science and other Ijams education programs.

A team of Grayson Subaru volunteers was the first to tackle the site at the 29th annual Ijams River Rescue April 7, removing an estimated 1,332 pounds of trash and 112 tires.

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